标识规划对公司进行全面了解，包含市场分析、经营策略以及公司最高领导人所反映的志愿，这都是标识规划开发的主要依据和根底，着重标识的视觉性，充分展示公司的形象风
Identifies the planning and conduct a comprehensive understanding of the company, including reflected market analysis, business strategy and the company top leaders of the volunteers, which are the main basis and foundation logo development planning, focus on visual identification, fully display the image of company wind
采。标识规划不仅仅是一个图形和文字的联系，它必需依据公司的职业构造,公司界性质、经营理念并充分考虑标识所适用的目标和环境，为公司拟定规范的视觉符号。
Mining. Logo planning is not only a graphic and text links, it must be based on the concept of occupation structure of the company, company property, business circles and fully consider the identification of suitable target and environment, for the company to develop the visual symbol standard.
依据公司具体情况，进行标识草图创造期间。标识的草图是把创造思维活动更具体化的一个主要期间，依据标识规划的识别性、传达性、审美性、适应性、时代性等原则，进行创意与体现。标识规划草图最佳从具象体现、笼统体现、文字体现、综合体现等各种思路中画出很多草图，然后从中挑选、深化，不要将自个的规划思路局限于某一种体现技法中。
According to the specific circumstances of the company, to create the logo sketch. The sketch of the logo is a major period of the creation of a more specific thinking activities, based on the identification of the identity of the planning, communication, aesthetics, adaptability, and the principles of the times, such as the creative and reflect. From the concrete embodiment of the best identification planning sketch, draw many sketches, reflect the general text reflects, comprehensive reflection of various ideas, and then to choose from, deepen, do not plan a limited to a kind of embodiment of techniques.
依据规划实际情况，对确定规划方案的是非样稿进行颜色运用，通常可采用单色，也能够运用套印，但通常不能超过三色以上。由于济南标识制作的颜色也是一个公司或一个产品的规范色和形象色，一定要注意颜色的纯度和色度，所运用颜色既要能直观反响公司和产品的性质，又要有异乎寻常的识别性。
According to the planning of the actual situation, determine the plan is to use the color sample, usually monochromatic, also can use overprint, but usually not more than three or more. Because of the Ji'nan production of logo color is also a company or a product specification for color and color image, we must pay attention to the purity and color, the color can not only intuitive response of company and product properties and identification of the unusual.
标识规划完以后，凭仗规划者的专业直觉，最终对标识图形的视觉调整也是十分关键的，意图是为获得视觉上的和和谐比照，使标识更精密、更完美。
After identification planning, professional planners with intuition, the logo graphic visual adjustment is very important, is intended for vision and harmonious contrast, make the logo more precise and more perfect.