对公司进行全面了解，包含市场分析、运营策略以及公司最高领导人所反映的想法，这都是济南标识制作设计开发的重要依据和基础，强调标识的视觉性，充分展现公司的形象风貌。标识设计不仅仅是一个图形和文字的联系，它必需依据公司的职业构造,公司的性质、运营理念并充分考虑标识所适用的对象和环境，为公司制定规范的视觉符号。
The company's comprehensive understanding, including reflected market analysis, operation strategy and the top leaders of the idea, which is an important basis and foundation of Ji'nan logo production design and development, emphasizing visual identification, fully demonstrated the company's image style. Logo design is not only a graphic and text links, it must be based on occupation structure of the company, the company operating philosophy nature, and fully consider the object identified by the application and the environment, making the visual symbol specification for the company.
依据企业详细情况，进行济南标识制作草图创作阶段。标识的草图是把创作思想活动更详细化的一个重要阶段，依据标识设计的辨认性、传达性、审美性、顺应性、时期性等准则，进行创意与发挥。标识设计草图最好从具象表现、笼统表现、文字表现、综合表现等各种思绪中画出大量草图，然后从中挑选、深化，不要将自己的设计思绪局限于某一种表现手打中。
According to the details of the enterprise, the creation stage of Ji'nan logo production sketch. The sketch of the logo is an important stage in the process of creating a more detailed thinking activity, based on the identification, communication, aesthetic, compliance, and the time of the logo design. Draw a large number of sketches of logo design sketch from the concrete manifestation, the best general performance, writing performance, comprehensive performance of various thoughts, and then to choose from, deepen, design their own thoughts should not be confined to a certain kind of performance hand hit.
依据规划的实际情况，对确定规划方案的样稿进行颜色调用，通常可采用单色，也可以运用套印，但通常不能超过三色以上。因为标识的颜色也是一个公司或一个产品的规范色和形象色，必须要注意颜色的纯度和色度，所运用颜色既要能直观反应公司和产品的性质，又要有异乎寻常的识别性。
Based on the actual situation of planning, planning to determine the sample color calls, usually monochromatic, can also use the overprint, but usually not more than three or more. Because color is a company or a product specification of color and image color, must pay attention to the purity and color, the color of which can directly reflect the properties of the company and products, but also the recognition of unusual.
济南标识制作设计完成以后，凭借设计者的专业直觉，最后对标识图形的视觉调整也是十分关键的，目的是为获得视觉上的调和和对比，使标识更精密、更完美。
Ji'nan logo design is completed, with professional designers at the end of intuition, logo graphic visual adjustment is very important. The purpose is to obtain the visual harmony and contrast, the identification of more sophisticated, more perfect.